An Artistic Success Story

I’m often fascinated by life’s journeys. The twists, turns, and road bumps that direct and redirect us often lead us exactly where we need to go. I’m especially drawn to the journeys of artists. Unfortunately, many people today still question whether artists have viable paths to career success.

The SmitheryAnne Holman and Jen Townsend are two artistic success stories merged into one. Their individual winding paths are full of life’s hiccups and misdirection, but those paths led them to CCAD and each other. The serendipity of it all has built a friendship, a business partnership, and The Smithery a unique and welcoming retail store, artist’s studio, and workshop in Columbus, Ohio. Clearly, they’ve landed in the right place at the right time.

I was fortunate to meet Anne and Jen earlier this summer, and learn their story of how they got to here and now. Each had a passion for making art growing up. And they each pursued a creative college education, but neither in the medium of metalsmithing that they’ve come to love. Anne combined studies of printmaking and sculpture into her own jewelry major before CCAD had one. Jen’s path included transferring from a regional state university where she wasn’t being artistically challenged.

The two met when Anne was a guest lecturer in Jen’s Studio Professions course. Anne’s suggestions for the different ways artists could make a living after college – including working in industry or selling at art and craft fairs – were spoken from personal experience. And they struck a chord with Jen.

Tools of the trade

Tools of the trade

Their paths crisscrossed a number of times again before they recognized a similar work ethic and began sharing studio space and a passion for creating a place where they could sell art, make art, and teach making. “We wanted it all in one space,” Jen explained. “To make stuff, teach, have our studio, sell, and support other people making things – all in one building.”

Timing is everything in life, and when Anne was trying to sell her handmade jewelry at an East Coast trade show in January of 2014 she turned her downtime into recruitment time, researching and networking with other artisans who could someday sell their handmade art at her dream store. With little personal business experience, the two found an out-of-town entrepreneurial business course for creatives, requiring weekly late night drives to Cincinnati. They wrote a savvy business plan and secured funding, then obtained a prime location for their creative endeavor, beating out other companies with solid reputations in competing for the same storefront.

The Smithery opened in October of 2014. “The idea all along was to open a place where we could showcase our own work and that of other artists,” Anne affirmed. And that’s just what they’ve done. Thanks to the relationships they’d built over time the store is filled with curated artwork representing artists at all different stages of their creative careers. The majority is jewelry, but it also includes textiles, ceramics, and hand-made prints. “A lot of these artists don’t sell in Ohio, many don’t sell in the Midwest, and some international artists don’t sell in the United States at all,” added Jen.

make artAnne explained that the part of making she enjoys most is having her “hands in the material.” Unfortunately, running a new business allows less time for that, although she and Jen do make time to design custom jewelry. Workshops seem to be the most fun because that’s when they can teach their craft to other burgeoning artists and get the next generation of designers excited about making.

Which brings things full circle. Art school taught them “the practicality of being in the studio every day and just making, making, making constantly; and realizing how much time goes into figuring things out,” explained Jen with excitement in her voice. That is where it came together for these two artists. I wonder where their paths will lead them next.

More information about The Smithery can be found on their website.

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