By Carla R. Gonzalez
Knowing how to guide your creative student can be difficult, particularly if they show an affinity for both the creative and mechanical (robotics, systems and engineering, new technologies), and have an interest in design trends, cars, clothes, or gadgets. All these interests are relevant to Industrial Design. According to the Industrial Design Society of America (IDSA) website, “…Industrial Design is the professional service of creating products and systems that optimize function, value, and appearance for the mutual benefit of both user and manufacturer.” So while a creative student may be hesitant to choose an art-based college or career, it may be worth researching art and design colleges that have programs in Industrial Design or related fields like Product Design, Transportation Design, Toy Design, or even Fashion Accessories Design and Shoe Design.
The career possibilities for graduates of such programs are widely varied and can range from designing home and kitchen appliances to cars and motorcycles, athletic gear, fashion and leather goods, watches, bicycles, furniture, and more. The best design students are often those who want to find ways of improving functionality. They understand the positive impact good design can have on user-perception, functionality, and desirability, and they have an interest in consumer trends and marketing. Industrial designers help develop a brand’s physical identity and build customer loyalty through design and user experience.
Potential design students need to know that not all design majors need to spend years learning to paint. What they will do is develop their ability to draw and communicate visually and to conduct research to develop innovative designs that meet current and future societal needs and wants. Industrial Design programs teach how to design digitally in 3D, design for an audience, create and print 3D prototypes, connect design to user experience, and work collaboratively with craftspeople, advertisers, and graphic designers. Many programs offer career preparation by integrating corporate-sponsored projects with real-world design problems into the studio classroom. They give students the opportunity to get in front of professional designers, adhere to real deadlines, collaborate, and engage in a healthy dose of friendly competition; all essential to understanding how jobs in the design industry really work. Industrial Design students can be assured that there are jobs out there, and that the demand for better, smarter, and more beautiful design won’t likely diminish any time soon.
College for Creative Studies is one of the top Design Schools in the US based on Alumni Success by LinkedIn. Carla R. Gonzalez is the Director of Undergraduate Admissions at College for Creative Studies. She can be reached at firstname.lastname@example.org.