One of my pet peeves centers on the common misbelief that most artists are starving artists. I say Bah Humbug to that notion!
The reality is that artists can live – and thrive – if they’re got the right tools. Colleges and universities across the country have received the message that artists need to learn about the business of their passions, and are incorporating the appropriate courses into their curricula. Makes sense to me.
Accounting, intellectual property, and marketing are just some of the key tools necessary to create and sell your art successfully. The details include understanding how to best price your work, what your copyright and licensing rights are, and how to promote yourself.
My local paper, The Columbus Dispatch, recently addressed the subject in “Artists Learn How Financial Side of Business Works.” It delivers some good tips and a variety of viewpoints on the subject.
If art is your passion, make sure you take these words to heart: you will benefit greatly from learning about and understanding how to manage the business side of your creativity.
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