Although the answer to that question isn’t everybody, I do wonder if we’re seeing the beginnings of a tipping point. More and more businesses are clamoring for creative employees, and universities across the country are starting to integrate the subject into their curricula. Hurrah! Are big business and big education seeing what art and design programs have known all along; that imagination and inventiveness are essential problem solving tools? Perhaps so.
Today’s online New York Times has an interesting article, Learning To Think Outside The Box, that fills me with encouragement. In it, author offers examples showing the University of Georgia, Penn State, and SUNY Buffalo/Buffalo State getting into the game with classes like “Introduction to Creative Studies” and “Creativity, Innovation and Change.”
Gerald J. Puccio, chairman of the International Center for Studies in Creativity at Buffalo State explains; “the reality is that to survive in a fast-changing world you need to be creative.” “The marketplace is demanding it,” he says. The article highlights a 2010 IBM survey of 1500 top executives that backs him up. It states that CEO’s believe creativity is “the most important leadership quality,” trumping other characteristics. The reason why is simple; in today’s complex world where ambiguity and complexity are the norm, out-of-the-box thinking and experimentation are essential for building innovative products, processes, and delivery systems.
How do they teach creativity? At Buffalo State the process involves clarifying, ideating, developing and implementing. Sound familiar? I guess design thinking isn’t just for Industrial Designers after all. Other programs focus on how to learn from failure. As artists already know, failure is just one step in the design process. Just think of the hours building and rebuilding that interior design model; of drawing and redrawing that still life; or of sewing and re-sewing that new jacket for your fashion design course. If at first we don’t succeed, we try, try again, experimenting and learning along the way.
All of this is good news. Businesses are beginning to grasp the value of a creative education. And they’re starting to realize what we already knew, that creative people are imaginative and capable problem solvers.