Who’s Teaching Creativity?

creativity-takes-courage matisse quote2Although the answer to that question isn’t everybody, I do wonder if we’re seeing the beginnings of a tipping point. More and more businesses are clamoring for creative employees, and universities across the country are starting to integrate the subject into their curricula. Hurrah! Are big business and big education seeing what art and design programs have known all along; that imagination and inventiveness are essential problem solving tools? Perhaps so.

Today’s online New York Times has an interesting article, Learning To Think Outside The Box, that fills me with encouragement. In it, author offers examples showing the University of Georgia, Penn State, and SUNY Buffalo/Buffalo State getting into the game with classes like “Introduction to Creative Studies” and “Creativity, Innovation and Change.”

Gerald J. Puccio, chairman of the International Center for Studies in Creativity at Buffalo State explains; “the reality is that to survive in a fast-changing world you need to be creative.” “The marketplace is demanding it,” he says. The article highlights a 2010 IBM survey of 1500 top executives that backs him up. It states that CEO’s believe creativity is “the most important leadership quality,” trumping other characteristics. The reason why is simple; in today’s complex world where ambiguity and complexity are the norm, out-of-the-box thinking and experimentation are essential for building innovative products, processes, and delivery systems.

einstein creativity quote 2How do they teach creativity? At Buffalo State the process involves clarifying, ideating, developing and implementing. Sound familiar? I guess design thinking isn’t just for Industrial Designers after all. Other programs focus on how to learn from failure. As artists already know, failure is just one step in the design process. Just think of the hours building and rebuilding that interior design model; of drawing and redrawing that still life; or of sewing and re-sewing that new jacket for your fashion design course. If at first we don’t succeed, we try, try again, experimenting and learning along the way.

All of this is good news. Businesses are beginning to grasp the value of a creative education.  And they’re starting to realize what we already knew, that creative people are imaginative and capable problem solvers.

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3 thoughts on “Who’s Teaching Creativity?

  1. “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” Albert Einstein
    The first part of that quote is on my middle school science class wall. Teaching creatively sometimes has to be done subversively but its critical to our future.
    Good fortunes in your future endeavors – you give me hope.
    Glad you commented on my flag book post – I got to find your site.
    aharvey001.wordpress.com

  2. […] I’ve waxed before about the need to merge right-brain and left-brain thinkers. Analytical and linear thinkers need creative designers who process information holistically, and vice versa. There is great value in combining these diverse perspectives. Visual artists naturally think outside the proverbial box. And, the skills they learn in college – beyond the artistic ones – of persistence, incorporating criticism into newfound solutions, and teambuilding are beneficial to solving the technical problems of today and tomorrow. […]

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