Design Thinking: In The Classroom

design thinkingWhich colleges are integrating Design Thinking into their undergraduate Industrial Design (ID) programs?

Here’s one: The Methods of Design Research at Columbus College of Art & Design (CCAD) was offered this past fall semester for ID sophomores. Paired with a spring semester studio class, the two courses combine to help students grasp the strategic rationale behind the design of a product and the process required to get to that rationale, in order to design a more successful product. “The goal is to simulate a real-world project scenario that incorporates insights, strategy, and then design,” explained John Youger, Director of Insights and Strategy at WD Partners and CCAD Adjunct Professor. 

Last semester’s project: design a future gas station, something that will exist 5 – 10 years from now. The process includes understanding and defining the challenge, generating ideas, and conducting research, followed by prototyping and testing. The night I sat in on the class had students flushing through their methods for gathering their primary and secondary research.

As if responding to a real-world RFP, students considered myriad details including vehicles of the future, fuel types, technology, and spatial layout of a gas station. They also dialogued over how to conduct their primary research (teams of 2 – 3 were formed), and discussed the market groups that will feel the impact of a design change; consumers, employees, and stakeholders. Finally, they planned for the presentations of their findings.

Excerpt from Alice Smejkalova's research presentation

Excerpt from Alice Smejkalova’s research presentation

End of semester results and presentations for this collaborative group were impressive. Now, engaged in their studio courses, the same students are focusing on the impact their research has made on their design choices, and will have on the look and feel of their future fuel stations.

Their research and the process they utilized to obtain it have provided them with the tools to create good future design decisions, in class and throughout their careers. The process can be repeated and utilized to solve project after project. If ID is on your radar, inquire at other colleges. Ask how they integrate design thinking into their processes. For me, I can’t wait to see what the end of this semester brings.

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